Barbara Imhof interviews Nelly Ben Hayoun, the award-winning director and designer of experiences. Nelly is a critical explorer, and a fearless and passionate provocateur. In 2013, Icon Magazine nominated Ben Hayoun as one of the 50 international designers “shaping the future”. She is the Designer of Experiences at the SETI (Search for Extraterrestrial Intelligence) Institute, Head of Experiences at We Transfer, and a member of the Space Outreach and Education committee at the International Astronautical Federation. Wired magazine awarded Nelly Ben Hayoun with a WIRED Innovation fellowship for her work to date and its potential to make ‘significant impact on the world ‘. Ben Hayoun previously collaborated with Beck, Bobby Womack, Damon Albarn, Maywa Denki, George Lucas, Bruce Sterling and Penguin Café in a musical collaboration that took music into space.
Moreover, Nelly BenHayoun makes the most incredible ideas reality and challenges all of us with critical questions of societal and political importance. Nelly also introduces new artistic operations to us and that’s why her work is truly inspiring.